TAG Heuer, Swiss watchmaker, has delayed the launch of its much awaited high-end mobile phones for Indian markets, informed a top company official. Tag Heuer phones have earlier been planned to be launched in the first half of FY 2008-09 which was later pushed to December 2008. Now the company will roll out the phones not before March 2009, said Jean-Christophe Babin, president and CEO, Tag Heuer.
Meanwhile, Babin added that the company has also revised the starting price of the phone from Rs 2,20,000 to Rs 2,70,000. However, the phones, once launched, will be available through exclusive Tag Heuer boutiques and select stores. In India, the company has recently opened 2 boutiques, one each in UB Group’s UB City Mall and DLF’s Emporio Mall.