Cherry Hill, a Delhi-based interior designing major, providing services to corporate workplaces across India, is in talks to tie up with foreign retail brands to set up and manage latter’s stores in India. The tie-up, if turns real, will witness Cherry Hill’s maiden entry into retail segment in providing solutions in store designing, informed a top company official.
Speaking to IndiaRetailing, Rajiv Mohan, managing director, Cherry Hill, said, “Retail segment is what we were not focusing until a couple of years back as it was not mature enough in India. Now, as foreign brands are coming to India; malls and other shopping complexes being developed in metros and tier I and II cities, we too think retail as a major business opportunity for us.”
“We will be going into chain stores and are in the process of signing some agreements with certain foreign brands which have just entered India. We will offer our services to set up their outlets in multiple locations across the country,” added Mohan.
Without disclosing further the name of the foreign brands, Mohan commented: “Giving name at this point in time may be detrimental to our process with them.”
Meanwhile, the company is also working on new concepts to provide services in terms of IT and constructions. Also, the company is planning to start a facility management company in the next one year or two to offer services to sectors including hospital and hospitality in developing the entire business right from designing the building, execution of the building, designing the interior to execution of the interior. It will also arrange facilities like power, water supply, security and house keeping activities.
“We want to be known as a company, which takes care of all the aspects of corporates in providing solutions right from design to execution of base building and then the interiors and maintaining the whole,” added Mohan.
Currently, the company offers services to brands including Coca Cola India, Dabur, DELL and HSBC, and expects revenue of around Rs 5 billion by FY 2010-11.
—Sarimul Islam Choudhury