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    Taylor & Shroff launches its wine in India


    Taylor & Shroff Ltd, a UK-based company, launched its range of wines in the Indian market at the IFE India 2008, which is on at Pragati Maidan, Delhi from December 2-4, 2008.

    Speaking to IndiaRetailing, Nainaz Shroff, MD, Taylor & Shroff Ltd said, “Our wines are especially suited for the Indian palate, as these wines are specially manufactured in a way which will go well with hot and spicy food”. Shroff further added that this is a soft launch for the company’s brands in India. As a long term goal, the company aims to achieve a sales target of 34 million pounds in India in next five years, added Shroff.

    With an initial plan to launch five wines, namely Red, White, Apricot, Cherry and Ginger, the company may soon come up with one more variety, informed Shroff. While the wines are priced at Rs 1622 per bottle in Delhi, the price may shoot up further in Mumbai.

    The Indian wine market is growing at about 30-35 per cent and it is a good time for a foreign brand to make its mark in the Indian market, said Subhash Arora, president, Indian Wine Academy. The Indian wine market is estimated to be 1.2 million cases per year.

    According to Arora, a lot of wine makers from around the world are showing their interest in entering the Indian market. These include a lot of brands from France, Italy, Spain and South Africa. Many of the foreign wine brands are in the process of scouting distributors for their product in the Indian market.

    —Raja Ghoshal