Home Retail Shoppers Stop unveils Crossword store at Pune

    Shoppers Stop unveils Crossword store at Pune


    Sticking to its expansion plan, bookstore chain Crossword has launched a new store at Ishanya mall in Pune. The latest outlet is a franchisee store.

    Shoppers Stop to implement wireless solutions
    With the wireless solution, Shoppers Stop will get a single-view dashboard of connected customers, insights into customer behaviour analytics, traffic flow and dwell time analytics, location-based services and analytics for effective in-store marketing and in-store tracking

    After Shoppers Stop, a part of Raheja Group, acquired 100 per cent stake in Crossword in 2005, the number of bookstore chain has become 55 countrywide.

    Shoppers Stop runs a chain of departmental stores with brands including brands Shoppers Stop, Home Stop, Crossword, Mothercare and Cafes & Restaurants. These brands operate across various retailing formats that include apparel, accessories, perfumes, books, music, home products, and other products with over 260,000 stock-keeping units.

    —IndiaRetailing Bureau