Home Retail Future Group forms CABs to get customers’ feedback

    Future Group forms CABs to get customers’ feedback


    In an initiative to come closer to the customers, Big Bazaar, the hypermarket chain of Kishore Biyani-led Future Group, has been known to set up Customer Advisory Boards (CABs) to learn customer feedback. Initially, the project will be implemented in select Big Bazaar stores in Mumbai.

    Future Enterprises Q4 net profit stood at Rs 16.53 crore
    The company, erstwhile known as Future Retail, had posted a net profit of Rs 10.31 crore in the January-March quarter of the previous fiscal

    However, when contacted, Damodar Mall, group customer director, Future Group said, “It is just an idea right now and we are implementing it in 3-4 Big Bazaar stores in Mumbai. Hope it will help us know the customer expectations and we will accordingly implement their suggestions in our future plan.”

    Meanwhile, he did not mention further detail about the plan and said: “I think a couple of months down the line, we can able to talk about details”.

    CABs will consist of 8-10 people who will held meetings, take feedback from people. The reports will be further assessed and implemented by executives to develop better customer relationships.

    —Sarimul Islam Choudhury