Home Retail Reliance Money launches shopping portal

    Reliance Money launches shopping portal


    , part of the Reliance , has launched its e-commerce web portal.

    RIL bets big on 'omni-commerce' via Jio, Reliance Retail integration
    The company is set to create a differentiated ‘omni-commerce’ model for its retail business with the integration of advanced infrastructure built by its telecom venture Jio and physical retail presence.

    The portal, besides offering financial products, will allow customers to purchase a wide variety of non-financial products including apparel, accessories, books/ magazines, music CDs and DVDs, home appliances, gifts and flowers through the shopping portal.

    Announcing the launch, , director and CEO, Reliance Money said, “To address the requirements of Reliance Money’s rapidly expanding consumer base in India, we realized the need to develop a comprehensive online shopping solution.’’

    —IndiaRetailing Bureau