Forever Jewellery to invest Rs 4 bn for retail expansion

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The Ahmedabad-based jewellery manufacturer and exporter, Forever Jewellery launched its first retail outlet in Amritsar. The company plans to invest Rs 4 billion to launch twenty exclusive stores over the next four years pan India.

According to company sources, Forever Jewellery is to launch four exclusive showrooms this year, with the second showroom to be launched at Shivranjani crossroads in Ahmedabad followed by one in Surat. The company’s largest showroom, spread across 10,000 square feet will be launched in Nagpur.

Forever Precious Jewellery and Diamonds Ltd. also has a strategic business alliance with Kishore Biyani promoted, Future group for operating 45 ‘Navaras’ jewellery outlets in Big Bazaar and plans to take it up to 120 in the years to come.

—IndiaRetailing Bureau

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