Six Runs, a label floated by fashion icon Otara Gunewardene has hit the shelves. With a range of 80 to 100 items including sports and casual wear and fun accessories, the brand has commenced with its own display section ‘sports section’ at Odel’s flagship store at Alexandra Place, Colombo, Sri Lanka.
Meanwhile, the brand also plans to make its way in to all leading clothing outlets and malls in Sri Lanka and India in the months ahead, informed Ahamed Bary, team manager for the new brand. Further, the range will be extended to include jewellery and other accessories in the near future and the possibility of opening exclusive ‘Six Runs’ outlets in malls is being looked at, added Bary.
Explaining the rationale behind the brand name, he said: “While product quality, pricing and distribution are key to its success, the name must find resonance in the target market. We believe ‘Six Runs’ captures the thrill and buzz that people like Sanath Jayasuriya have brought to the game and that the brand will spark even further interest in cricket.”
Designed in Sri Lanka, the products in the Six Runs portfolio include T Shirts, caps and sun visors, kit bags, arm and head bands, stationery items, mugs and drinking glasses, ties, umbrellas, rubber slippers, cuff links and tie pins, pens, key tags, bottle openers and even soft toys.