Home Retail Croma to foray as a private label for high margins

    Croma to foray as a private label for high margins

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    To boost its profit margins, , the consumer electronics and durables retail chain from the house of , plans to launch its private label. According to company sources, Croma is looking at various product ranges which are in demand by the consumers. At the same time, the comapny is also planning to phase out the products that give low margins.

    Croma pioneering the new age retailing
    Presently, the brand has 96 stores across the India, among these 8 are zip stores

    Meanwhile, the company is yet to decide the investment and time of launch.

    Croma, promoted by — a wholly owned subsidiary of , will cover a wide range of electronic products. With plans to add 12 new stores by March 2009, the company currently has 23 stores in the country.