Nirula’s to go overseas; 200 domestic outlets by 2011

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Fast food and casual dining chain Nirula’s is planning to foray into the overseas markets, including the UK, Dubai, Nepal, Oman and Kuwait, disclosed a top company official.

“We have opened preliminary discussions with prospective partners in United Kingdom, Kuwait, Dubai, Oman and Nepal. We are looking at the franchise model for growth in those markets,” said Samir Kuckreja, chief executive officer and managing director, Nirula’s in Delhi during the launch of Nirula’s new range of healthy burgers.

Meanwhile the pioneer of family style restaurant business will also invest Rs 1.5 billion for domestic expansion. The company, which currently operates 60 outlets in north India, is expanding into the other parts of the country and plans to take the number of outlets to 200 by 2011.

“We are going pan-India with plans for 60 more outlets by end of next year and to have around 200 outlets within the next three years. We are carrying out the expansion with an investment of Rs 100-150 crore (1.0-1.5 billion),” he said. However, Kuckreja elaborated that the new outlets would come in all the existing formats including flagship shops, quick-service restaurants and Potpurri.

With a growth rate of 40 per cent in the current financial year, the company will also have an overhaul of its menu with plans to introduce healthy food substitutes across its range.

—Shailesh Shah

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