Home Retail Shoppers Stop adds one more Crossword

    Shoppers Stop adds one more Crossword


    Shoppers Stop, India’s leading lifestyle and shopping destination, has opened a new store of its bookstore chain — Crossword. The newly launched store is housed at Oberoi Mall in Mumbai. With this opening, the company has now 54 Crossword stores across the country.

    Shoppers Stop to implement wireless solutions
    With the wireless solution, Shoppers Stop will get a single-view dashboard of connected customers, insights into customer behaviour analytics, traffic flow and dwell time analytics, location-based services and analytics for effective in-store marketing and in-store tracking

    Crossword, positioned as a lifestyle bookstore, under the brand Shoppers Stop, is well laid out and encourages people to stay and browse.

    Shoppers Stop, a K Raheja Corporation group company, runs a chain of departmental stores in India with various formats of retailing including apparel, accessories, perfumes, books, music and home products with over 260,000 stock-keeping units.