Max Retail, a fashion and footwear retailer in the value segment , has launched its second outlet in Hyderabad. The store is designed to provide an international look and feel to a shopper’s experience, though at an affordable range of Rs 99 to rs 599, making it a truly international ‘value-fashion retail’ brand .
Drawing upon its expertise from its home base, Dubai, the company retails its own label clothing for men, women and children, as well as footwear and house ware. The company is a division of Lifestyle International Pvt Ltd, a part of the US $ 1 billion Landmark Group.
With 78 stores globally, including 17 in India, the company plans to open a few more stores in the country and by 2012, the number of the stores is likely to be over 100.