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    Private labels are combating competition with the established players

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    The war has begun between the manufacturer’s brands and retailer’s in-store brands or private brands, which with time have become ubiquitous, flooding the modern food and grocery shelves.

    “Private brands in India have immense growth potential. We launched Tasty cola just for fun not with hard core retail intention, however, today our private cola brand in some formats is competing with Pepsi and Coke. So, we are planning to come up with a private toothpaste brand and soon our chocolate brands will also share the retail space,” said Kishore Biyani, CEO, Future Group at the first day of IRF ’08 in Mumbai.

    – Juhi Sharma