Pakistan has emerged as the latest expansion target for Indian FMCG major Dabur, which has announced the start of its plant there from mid-October this year. Initially, it will use the plant to strengthen general packaging and assembly-line operations to boost retail of cosmetics and herbal medicinal products and then transform it into a full-fledged manufacturing unit by November-end.
Announcing this, Sunil Duggal, CEO, Dabur said, “We hope to see a major jump in our turnover from the Pakistan business, which is currently at around Rs 15 crore in Dabur’s Rs 380 crore international business.”
“With this plant, from now on, we will be able to better handle the import duties, which impact sales, revenues and margins in the country,” he added.
Currently Dabur retails cosmetics and herbal medicinal products and is the first Indian company to start a plant in Pakistan since 1947.