In an attempt to accessorise consumers in line with their garment offerings, Fabindia, the handcrafted apparel and accessories retailer, has added crafts-based jewellery to its brand portfolio.
Shilpa Sharma, product development head, Fabindia, said: “The synergy with our existing range is clear. We are offering our customers the complete ensemble look.”
According to the company, the range is sourced from 21 states across the country and is an extension of the Fabindia brand aimed at offering buyers a complete ensemble so that they do not have to source jewellery from somewhere else to match their clothes.
The collection, priced between Rs 100 and Rs 8,000, is available in three designs that include Anusuya, the classical range; Ananya, unusual and contemporary designs; and Amna, the trendy and casual range.
The range will be available in select Fabindia stores in cities including Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chandigarh and Chennai.