Bella Casa India Pvt Ltd today launched its second Bella Casa showroom in Bengaluru, on Rajaram Mohan Roy Road. This is also the company’s seventh showroom in the country.
Speaking at the launch, Ananth Narayan, CEO, Bella Casa India Pvt Ltd (BCIL), said, “We plan to open 200 stores by 2017 starting with Tier I cities; we will subsequently move towards Tier II towns.”
Occupying a retail space of 5,000 sq.ft., Bella Casa has on display, products from across the globe — Italy, Germany, Spain, Japan, Austria and England. The merchandise categories consist of tiles, baths, kitchens, wooden floorings, mosaics, bath tubs, shower enclosures, bathroom fittings and accessories such as soap trays, dispensers, brush holders, shower curtains, bathroom mats and the like.
Bella Casa is a new speciality home improvement retail chain from the Rajan Raheja Group. The company launched its first store in September last year in Bengaluru, and currently operates stores in Thane, Pune, Indore, Gurgaon and Ahmedabad and is planning to enter Mumbai and Delhi by the year-end.
BCIL has two store formats: Bella Casa for the upwardly mobile, and Tile Bazaar, which is India’s first value retail store for tiles.
— Sanskrity Sinha,Bengaluru Bureau