Lerros, the premium apparel brand from Germany, has marked its entry into the Indian market by launching its first store at Select Citywalk mall in Delhi. For its India operations the company has joined hands with House of Pearl Fashions Ltd.
Speaking at the launch, Hartmut Schwenk, managing director, Lerros, said: “Seeing the rapid growth of premium fashionwear in India, we decided to set foot in the country. Our clothes are targetted towards smart and fashionable customers who are also quality-conscious and follow their own sense of style.”
Commenting on the joint venture between House of Pearl Fashions Ltd and Lerros, Deepak Seth, group chairman of the House of Pearl Fashion, said, “It is really exciting to be associated with a prestigious brand like Lerros. I am sure that the brand will attract customers who appreciate the value of a high-quality product.”