Spykar has roped in child actor Darsheel Safary to endorse its recently-launched kidswear brand OYO. This is Safary’s first endorsement for a fashion brand. When asked if he thinks his endorsement can help make the brand popular, he in an affirmative tone said, “I hope so.”
“Safary is the only genuine ‘child celebrity’ in India, and we are happy to have him endorsing OYO. His image of a talented child will have a great halo effect on the brand,” said Sanjay Vakharia, marketing director, Spykar.
According to Prasad Pabrekar, owner, Spykar, with the launch of OYO, Spykar will soon become the largest apparel brand in the country. OYO is aiming to be a Rs 100 crore brand in the next two years.
– Mumbai Bureau