Home Retail Pantaloon opens largest Brand Factory

    Pantaloon opens largest Brand Factory


    , the fashion value-retail format from , has opened its largest outlet in Bengaluru. This is the company’s seventh outlet in the country and second in Bengaluru.

    Aditya Birla Fashion & Retail posts Rs 109 crore loss for Q4
    Besides, the company's board has approved acquisition of online and offline rights of global brand Forever 21 for the Indian market.

    Spread over an area of around 55,000 square feet, the store will retail over 200 brands across categories including apparel, footwear, eyewear, watches, home and kitchen accessories, travel and cell phones.

    Speaking to media, Rajesh Seth, vice-president, marketing, Central and Brand Factory, Pantaloon Retail, said: “Our new store is bigger and better than other Brand Factory stores, not only in terms of size, but also in our offerings.”

    The company plans to invest around ten crore rupees to open six more outlets by June 2009, and expects to touch revenues of Rs 500 crore.

    Brand Factory will now offer products from , Globus, and Dollar stores. “We want to make this a lifestyle store, and all out future Brand Factory outlets will be similarly designed,” Seth added.