Spread over an area of around 55,000 square feet, the store will retail over 200 brands across categories including apparel, footwear, eyewear, watches, home and kitchen accessories, travel and cell phones.
Speaking to media, Rajesh Seth, vice-president, marketing, Central and Brand Factory, Pantaloon Retail, said: “Our new store is bigger and better than other Brand Factory stores, not only in terms of size, but also in our offerings.”
The company plans to invest around ten crore rupees to open six more outlets by June 2009, and expects to touch revenues of Rs 500 crore.
Brand Factory will now offer products from Planet M, Globus, Staples and Dollar stores. “We want to make this a lifestyle store, and all out future Brand Factory outlets will be similarly designed,” Seth added.