Chennai-based jewellery retailer Prince Jewellery has planned to strengthen its position in the country’s retail market by expanding in various cities including Kochi, Thiruvananthapuram, Bengaluru and Tiruchi.
Confirming this, Princeson Jose, managing director of the company, said: “We see an increasing demand in those cities for trendy jewelleries and have decided to open our showrooms there as well.”
However, the company does not have any immediate plans to expand operations in the northern part of the country. “As the demand of gold jewellery is high in the south, we have decided to consolidate our presence in the South first,” informed Jose.
The company engages students from National Institute of Fashion Technology (NIFT) to design jewellery and also exports them to the US, UK, UAE and Singapore markets.
