Targeting high-end sari buyers, Chennai-based Nalli Silks has introduced a new format of stores called Nalli Next. The stores will retail the entire Nalli collection of saris along with bridal, corporate, casual and party wear for women.
The company is also planning to introduce Lavanya Nalli, a boutique that will retail designer saris, and Upmarket Nalli Next, a store to retail home furnishings.
The new format stores will open at high streets and malls since a high-end buyer, according to the company, does not visit existing Nalli stores that are in congested marketplaces.
“Each sari at Lavanya Nalli store will be a unique piece crafted by our designers and artisans,” said Lavanya Nalli, president of Nalli Trust, which runs Nalli stores.
“We will be opening new showrooms in Delhi, Bengaluru, Hyderabad and Mumbai, and are also looking at Kolkata and tier II cities including Ahmedabad. A 20,000 square feet store in Delhi will start operating in two months. We are also planning to open in Canada,” informed Nalli.
Established in 1928, the four-billion-rupees Nalli Silks gained popularity by branding Kanjivaram silk saris that are retailed through its exclusive outlets in Chennai, Delhi, Bengaluru, Mumbai and Hyderabad. It also has a shop each in the United States and Singapore.
– Sangita Ghosh, Bengaluru bureau