‘Open forum’: women and kids wear retailing

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On the final day of Pure and Play, at Nokia Images CEOs Meet, about 30 decision-makers in or related to the women and children wear business, identified and discussed 10 issues that must be addressed for steering the industry to the next phase of evolution.

Nonetheless, other than those 30 heads brainstorming and chalking out impediments/obstacles/issues, there were hundreds others who were witness to their discussion and the identification process. Thoughts, as they must, were flowing; but time, as always, was running; so, many of those points that could have been discussed/ pondered upon, could not be brought forth.

Hence, Indiaretailing announces an ‘open forum’ for its readers. You may get into the chief executive officer’s or a decision maker’s mind, or from your own experience and understanding of the women and kids wear market, find ‘questions to be debated upon’ along with some workable solutions.

Readers may simply key in their words and write to us ([email protected]); we will not only compile and publish your thoughts, but will also take an initiative of getting these discussed at more such meets and forums in the future.

Following are the issues that were identified and discussed at Nokia Images CEOs Meet:

– Not enough kidswear and womenwear brands are present in the organised retail market in the country
– Complexities of creating ethnic womenswear brands
– Lack of adequate information on fits and sizes
– Lack of suitable retail environment for women and kids
– Lack of initiative from the retailers in understanding and catering to the niche category
– There is neglect on the part of retailers toward the kidswear market
– Inadequate support from mall developers for womenswear and kidswear brands in terms of differential pricing and focus on retail space
– Not enough brand-building initiatives from the retailers
– The niche category needs to be widened to include accessories, and health and beauty products
– Lack of vision to do something ‘big’ in this niche category

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