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    Cut targets smaller cities


    Cut, the multibrand outlet from Evinix Accessories Ltd., has planned to expand the presence of its stores across various tier II and III cities that include Nashik, Nagpur, Aurangabad and Ahmedabad, in the next six months. Besides, the company has also planned more stores in the country’s northeastern states.

    Confirming developments, Sunita Joshi, brand communication manager, Evinix, said: “In metros, there are lots of options, and huge retail malls have already eaten up the market. Interestingly, the retail giants are not entering smaller cities, where we believe there is a good market for branded items.” The company has recently launched two stores in Pune, retailing around 60 national and international brands.

    The company currently operates stores in Pune, Surat, Rajkot, Ahmedabad, Kolhapur and Gandhinagar.

    Besides, the company has also introduced a concept called ‘Rapid Retail’, wherein prices of commodities are decreased with the increase in their shelf life.

    “We pre-define the shelf life of every product, which is between 60 and 70 days. After this time span, the product is offered at lower prices and the value goes on reducing. If it remains unsold over a certain period, then we offer it free with any other item purchased in the store. This offers good variety for customers and a lot of products can be availed at cheap rates,” informed Joshi.