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    Reebok launches sports equipment store


    , today, has launched its first cricket and other sports equipment store in New Delhi. The 2,200 square feet outlet will house all kinds of sports equipment including apparel and footwear.

    Reebok opens latest 'Fit Hub' concept store in Ludhiana
    Initiated in 2013 in India, Reebok's innovative 'Fit Hub' stores have become popular amongst the consumer, reaching a landmark of over 145 stores.

    The store will display a range of authentic cricket gear used by international cricketers, along with merchandise used by players of four IPL teams including Kolkata, Rajasthan, Bengaluru and Chennai.

    Speaking to media at the launch, , managing director, Reebok India informed that the ‘customisation for cricket lovers’ programme will allow consumers to choose a bat that has been used by say or and place an order for a similar one. The special made-to-order bat will then be delivered to the customer within 15 to 21 days.

    The store will also have a fitness section comprising treadmills and gym balls.