To focus more on its women consumers, sportswear brand Reebok has opened an exclusive showroom selling womenswear in Chennai. This is the company’s first such retail outlet in South India.
Targeting young women, the outlet will retail sports and casual wears and footwear.
Announcing the launch, Sajid Shamim, director, marketing and products, Reebok India, said, “This is our move to befriend our women customers. We will aggressively focus on women’s category and create new product lines.”
Reebok presently operates around 700 retail outlets across the country.