In an effort to enhance brand recall value of ‘Walk in M&B’, M&B footwear has launched a promotional campaign called ‘Footwear Fiesta’. Launched, yesterday, across all stores in the country, the campaign has already drawn attention of many consumers.
Speaking to Indiaretailing about their key motive to launch this event, Vikas Bagga, vice-president, marketing, M&B Footwear said, “Generally, it’s the products brand name and not the store it is bought from that has better recall value. The campaign is an effort to promote our retail brand ‘Walk in M&B’. It is important for MBOs like us to generate the brand awareness among consumers. In this age of communication and visual merchandising, campaigns like Footwear Fiesta can help us not only in generating footfalls, but also to create a niche identity.”
Footwear Fiesta campaign offers an assured gift on purchase of every pair of shoes from brands including Lee Cooper, ID, Geox, Provogue, Merrell and Firangi. Consumers buying merchandise worth Rs 3,000 or more in a single invoice will be eligible to participate in a weekly contest where a high-value prize can be won.
Earlier, launching the campaign to the consumers, Inderdev Singh Musafir, director, M&B Footwear, said: “Footwear Fiesta is a customer-connect initiative from our end. We are eager to add value for all burgeoning and well informed clientele by bringing in the best and latest merchandise under the top labels being represented by us in India.”