Marking the company’s entry in Andhra Pradesh, Aditya Birla Nuvo opened their third Peter England People outlet in the country in Hyderabad.
Peter England People is a new family-store format from the company. The new store is spread over 12,000 square feet and will retail all major collections available under Peter England brand.
Earlier, the company had rolled out one store each in Mumbai and Bengaluru, and plans to open two stores in Delhi shortly. In Andhra Pradesh, the company will open stores in Vijayawada, Visakhapatnam, and Guntur.
The company will invest around Rs 400 crore to open about 100 stores across the country in five years.