Pratidin to partner kiranas for expansion

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In what may be termed as a coincidental development following ICRIER’s report that says traditional retailers and ‘kirana’ stores need support of corporate players to survive, Om Daily Needs Retailing Private Limited has chalked out a model to partner, and expand hand-in-hand, with kiranas.

The company, in order to expand the network of its Pratidin chain of grocery outlets, will partner kirana stores and try bringing their looks and ambience in sync with modern retail outlets.

On the cards are over 100 outlets across North India by the end of 2008. The outlets will cover an average area of 400 to 800 square feet.

Announcing plans, Vivek Nanda, MD, OM Daily Needs Retailing Pvt. Ltd, said, “We are focusing more on the franchise model as we want to partner with the traditional stores to retail food and beverages, farm products and FMCG. Our intention is to change the way people shop by offering them more than what is available in the neighbourhood shops.”

Besides, to address the need of trained manpower and showroom management in the outlets, the company is providing free training programme to educate the local shopkeepers.

Om Daily Needs Private Limited entered the retail market in the middle of 2005, and operates two Daily Needs and ten Pratidin stores in Delhi.

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