No more Choupals from ITC

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India’s slower pace in agriculture reforms has impacted the momentum of ITC’s agri retail rollout as the company has held back its expansion plans for its retail formats the include Choupal Sagar and Choupal Fresh.

Confirming the news, S Sivakumar, head, international business division, ITC, said: “We are planning slowly for our Choupal Sagar and Choupal Fresh formats. There is no expansion planned for any of the formats.”

At present, the company operates around 24 Choupal Sagars, which is their rural retail format targeted towards farmers. Besides, ITC has around 27 Choupal Fresh stores in Hyderabad, Pune and Chandigarh that target wholesale and retail buyers of fresh produce.

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