Home Retail Schwarzkopf ties up with Lakme

    Schwarzkopf ties up with Lakme


    premium hair-product brand Schwarzkopf Professional has tied up with the salon chain . Under this pact, will use Schwarzkopf haircare products in all its salons. In return, Schwarzkopf will provide training for hairdressers in the salons.

    According to , country head, Schwarzkopf, the brand is number two in the country with 20 per cent share of the Rs 100 crore haircare market. L’Oreal is the market leader with 60 per cent share. While the market is growing at 25 per cent a year, Schwarzkopf hopes to grow 40 per cent to touch Rs 28 crore during the current fiscal.

    Schwarzkopf has similar tie-ups with over 1,000 standalone salons, while Lakme has over 100 salons across the country.