Mahindra & Mahindra Group, through its agri-business initiative Mahindra ShubhLaabh Services (MSSL), has inked a 50:50 JV with Capespan, a South Africa-based supply-chain company.
While Capespan will introduce its popular brands including Cape, Outspan and Bella Nova in the Indian market, the deal will provide sourcing, packaging and logistic expertise to MSSL.
MSSL is already a supplier of fresh produce to global retailers such as Carrefour, Tesco, Albert Heijn, Sainsbury’s and Indian retailers like Subhiksha and Reliance.
“The JV will begin as a one-year pilot activity, and also develop product-based supply chains and customer linkages by understanding the needs and the nuances of local and inter-geography supply. We are currently working on the business plan,” said MSSL CEO Vikram Puri in a statement.
Capespan is one of the top five global majors in supply-chain and the largest exporter of fresh produce in the European markets.