To create a separate identity and create national brands of its private labels, Pantaloon Retail has transferred some of its private labels to Future Brands. Pantaloon private labels will now move out of Pantaloon stores and probably have their own exclusive shops or will retail through multi-brand outlets.
“We will use in-house labels in the beginning and then launch pan-India brands at a later stage,” Santosh Desai, CEO, Future Brands, said in a statement.
The labels to be retailed outside company-owned stores include John Miller, Bare, DJ&C, Ajile, Rig and Umm. Besides, the company will also split consumer electronics labels Koryo and Sensei, and home décor brand Greenline.
The company will invest Rs 50 crore for brand-building exercise in 2008-09.