Private labels cannot replace established brands: HUL

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Hindustan Unilever Limited (HUL), the country’s largest FMCG marketers, is in the process of extending its brands portfolio in India.

Speaking to Indiaretailing, Sunil Tolani, business head, HUL, said: “HUL is supplying its products to almost every traditional and modern retailer, and will expand its products portfolio to meet demands of retailers and consumers.”

Asked if the company is benefiting from the growing modern retail sector, Tolani did not make a direct comment, saying, “Both, the traditional and the modern retailers, are equally important for the company. We will have products in every price segment for all kinds of customers.”

Answering the Indiaretailing query whether ‘private labels from modern retailers, in future, will affect the growth of FMCG brands,’ Tolani said: “The emerging private labels in the country cannot outdo established FMCG brands.”

HUL, today, launched a new anti-ageing cosmetic range named Aviance Prestige. Speaking about the product, Tolani said, “Targeting the elite group, Aviance Prestige is a collection of age-defence solutions.” The product, according to Tolani is a medicated anti-ageing solution and is priced between Rs 750 and Rs 1,650.

To promote the new product, the company has initiated a new strategy wherein it has employed executives who will personally meet consumers to demonstrate the products. “Our executives will meet potential consumers in their offices and houses to explain the benefits of the product,” informed Tolani.

The product will be stocked at retail outlets as well.

– Satrajit Sen

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