Amalgamated Bean Coffee Trading Company (ABCTCL), popularly known as Coffee Day, that runs the Café Coffee Day chain, has ventured into the hospitality sector by launching The Serai, a hotel and a spa.
In an email to Indiaretailing AP Nanaiah, president, Coffee Day Resorts said:“Since we are already in the service industry, this is a natural extension of offering an international experience albeit in the luxury market catering to an older target audience. We are geared to providing a comprehensive world-class experience and we are very sure our patrons will enjoy this new offering”.
Confirming the news to Indiaretailing, S Vejay Anand, general manager, ABCTCL, said, “This resort is an effort to meet the burgeoning demand for luxury destinations in the country.”
The Serai, in Chikmagalur, Karnataka, covers an area of around 70 acres and houses 30 designer villas. It also includes a world cuisine restaurant called Odyssey that serves oriental, continental and Indian cuisines; Blue Sky, an open-view lounge; and Oma, a spa.
About expansion plans, Anand said, “We want to be a traveller’s destination, and will be present in Mangalore, Bengaluru, Hassan and other parts of Karnataka.”
Construction of a 100-room leisure cottage and a golf course near Sakleshpur on the Bengaluru-Hassan highway is expected to start by end of this year. A 75-room leisure resort is expected to come up on a 20-acre land on Mysore Road.
Besides, the company also plans to start constructing two 50-room seaside properties at Summersand near Ullal in Mangalore and Chamundi Hills in Mysore.
“All our properties are coming up in our own land, while wood is obtained from the company’s coffee estates. We also have in-house construction and carpentry teams,” informed Anand.