‘‘Aap ke Zamaane Mein, Baap Ke Zamaane Ke Daam,’ is a new advertising campaign from McDonald India. The television commercial, promoting the company’s Happy Price Menu, shows look-alikes of Bollywood’s popular father-son duos.
Other mediums like outdoor hoardings, restaurant entrances and tray-mats, and radio along with the company’s public relations agencies are engaged in the campaign.
Launched in the year 2004, Happy Price Menu comprises delicacies that include McAloo Tikki Burger, Pizza McPuff, Ice Tea and Small Soft Serve. Irrespective of the variance in prices of its key ingredients, the Happy Price Menu has been retained at Rs 20.