The Indian Society of Advertisers (ISA) in association with the World Federation of Advertisers (WFA) will host a one-day global summit in India on the theme ‘Effective Consumer Engagement’.
To be held on March 5 at the Taj Mahal hotel in Mumbai, the participants at the global summit include Bernhard Glock, VP, global media and communications, Procter & Gamble (currently, resident of WFA); Keith Pardy, senior VP, strategic marketing, Nokia; Jon Wilkins, co-founder of Naked Communications; Steve Simpson, head, Group M Business Science; and Stephan Loerke, managing director, WFA.
According to Bharat Patel, chairman, ISA, “The theme is topical as there is media fragmentation that is affecting return on investment (RoI) and its measurement is not being validated. A huge amount of work and experimentation is being done worldwide in moving from a shot-gun mass marketing communication approach to a more focused consumer-centric communication that is meant to engage consumers rather than bombarding them with messages.”
The summit is expected to comprise views from the advertising industry and will include CEOs, CMOs and heads of marketing, creative and media communications.