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    Ajay Mehra at Fun Multiplex


    Ventures, the corporate brand representing various interests in the cinema exhibition and retail real estate business of , last month appointed Ajay Mehra as CEO, to spearhead their growth and consolidation strategy for its cinema exhibition business.

    Mehra will also spearhead the other SBUs of E-City’s cinema exhibition business: E-City Digital, the company that operates 110 screens by digitising cinema content, and E-City Media, which manages and sells on-screen and off-screen advertising and branding for multiplex players and mall operators across the country.

    Ajay is a business management graduate with over 25 years of experience across FMCG and retail. His last stint was as CEO, Times Retail, a division of Bennett, Coleman & Co., where, as business head, he helped in successful expansion of the Planet M chain from four to over 150 locations.

    operates 56 cinema screens in 14 cities and 17 locations