Koutons for women and kids on the anvil

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Koutons, a well-known domestic mass brand for menswear, will soon launch Les Femme, a womenswear brand, and Koutons Junior for kids.

HS Sidhu, executive vice president, Koutons Retail, confirmed the launch saying, “We shall soon announce the launch officially. As of now, I cannot share more details.”

However, a company official close to the developments told Indiaretailing, “We have finalised the brand names, but cannot share details on the products or the retail plans for the brands.”

The official added that the company is soliciting franchise enquiries for the upcoming brands, which will be retailed through their respective exclusive outlets. Initially, the brand will be opening stores in New Delhi and other tier II cities in northern India.

– Ranjan Kaplish

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