Aditya Birla Retail Ltd, the retailing arm of the Aditya Birla Group, is slated to take a massive leap with an investment of Rs 80 billion (over $2 billion).
The plans include rebranding of the Trinethra grocery retail supermarkets to ‘More’ – a name that, according to the company, reflects its commitment to offering consumers a more fulfilling and satisfying retail experience.
The More stores will offer a wide range of product categories including fruits and vegetables, staples, personal care, home care, household general merchandise and dairy products.
According to Suman Sinha, CEO of Aditya Birla Retail, “this is an exciting period for the Indian grocery retail industry and we are delighted to participate in the growth of the market.”
Confirming the company’s expansion plans, Sinha said, “We are looking to open stores across India in the coming 3 to 5 years. The company is targeting to have at least 1,000 outlets and have a pan-India presence.”
Earlier this year, the company acquired Trinethra supermarkets, a multiple outlet retail store in Hyderabad, eyeing to expand across the retail market in South India. This allowed the group to capture 172 retail outlets spread across the four states of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu.
Sinha further informed that Aditya Birla Retail has tied up with 350 vendors for the southern region. It also sources fruits and vegetables directly from farmers.
