Come December 22, and Arrow, one of the most admired menswear brands from Arvind, will unveil a unique one-day offer. The brand will offer cash vouchers equal to the purchase value, to customers buying between 7 am and 11 am on the said date.
Latecomers too can avail vouchers worth 75 per cent of the purchase value, between 11 am and 4 pm. The evening jaywalkers will be eligible for vouchers worth 50 per cent of the purchase value after 4 pm till the stores close.
Elaborating on the one-day offer, Shivaraj Subramaniam, Marketing Head, Arrow, told Indiaretailing: “This is a unique offer, and customers can avail its benefit only on December 22.
We are doing it to help customers sign off 2007 in style! The one-day offer is valid on all Arrow merchandise in the stores on that day.
Other than Arrow exclusive outlets, the offer is also valid in all the Central and Lifestyle stores.”
“The vouchers obtained on the 22nd can be redeemed in the new year, between January 1 and 15,” Subramaniam added.
Asked how this one-day scheme is being promoted, Subramaniam said: “We are trying out a combination of media to reach potential consumers. In addition to newspapers, advertising is being done through the online media, TV, radio, as also outdoor media that includes hoardings and banners.”
– Ranjan Kaplish