Gloria Jeans Coffees, one of world’s leading specialty coffee retailer and has tied up with hospitality major Citymax India, a part of the Dubai-based Landmark Group, to launch a chain of coffee houses across the country.
By 2011, Citymax India will invest around Rs 40 crore to roll out 90 outlets. The first outlet is expected to open in Mumbai in February 2008, followed by similar units in New Delhi and Bangalore. The company plans to open 500 such outlets by 2017.
“The organised coffee retail business in India is over Rs 80 crore. Currently, there are 1,200 coffee outlets and that number is expected to increase to 2,500 in next four years. There is a huge potential to grow,” said Ravi Saxena, managing director, Citimax India.
“Gloria Jeans Coffees will offer a five-star coffee shop experience at affordable rates. It will target 25-45 years old executives and professional. In addition to espresso coffee drinks, signature cold drinks, and whole bean coffees, Gloria Jean’s will also offer a range of specialty tea along with pastries, cakes, light meals and coffee accessories,” said Troy Franklin, international regional general manager, Gloria Jeans Coffee.
Gloria Jeans Coffees currently runs around 770 outlets in over 30 countries, including 435 in Australia. In Asia, the first Gloria Jeans café was opened in Japan in 1995. At present, the brand has 77 outlets across the continent, including countries like Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia and Korea.
– Bengaluru Bureau
