K Raheja Group company HyperCity Retail India, Thursday, launched its first HyperCity Argos, a catalogue shopping retail format, in Thane, Maharashtra.
“The company will open around six pilot stores in Mumbai and seeing their performance will move on to other cities,” the company official told Indiaretailing.
“Shopping through a catalogue is a unique experience. Connsumers can shop in three ways: place their orders over the phone, visit the stores or browse the entire range online at www.hypercityargos.com. There are over 4,700 products available, and more will be added soon,” the official added.
The catalogue copy is available at all HyperCity Argos store for Rs 50.
HyperCity Argos will also offer services like home delivery, personal product finance, gift vouchers and a call centre to address customer queries, said the official.
– Ranjan Kaplish