Bose Corporation, the world leader in audio technology, announced the launch of its retail operations in Punjab by opening the first The Bose Store in Ludhiana. With this opening, the company’s presence extends to a total of 11 cities in the country.
“Our entry into the Ludhiana market is a response to the overwhelming customer requests and increasing number of visitors from the city to our Delhi outlets. This helps further consolidate our presence in northern India,” said Ratish Pandey, general manager, Bose Corporation.
Created in line with all the other Bose stores, it has systems displayed in such a way that allow consumers to comfortably interact with the products and experience and understand the benefits of Bose technology.
Apart from the Bose stores, the brand’s home entertainment products can be purchased through www.boseindia.com, the Bose India website.
Bose had recently announced its entry into Jaipur, flagged off a store in Noida, and opened a third outlet in Mumbai.
The first Bose Store in India was opened in October 1998, to offer home and personal audio offerings.
Founded by Dr Amar G Bose in 1964, Bose Corporation is one of the largest audio technology developers and product manufacturers in the United States.
Bose Corporation India Private Limited was founded in 1995, with the opening of the Professional Systems Division that focuses on providing integrated audio-video and control system solutions for any public space.