World’s second largest retailer, Carrefour of France, has inked an agreement with computer maker Dell Inc to sell Dell notebook and desktop computers and thus become the first mass merchandiser in Europe.
The Round Rock, Texas, computer company, said Dell products will be available in 365 Carrefour stores in France, Belgium and Spain beginning in January. There are also plans for additional stores in more countries later in the year.
Dell said its relationship with Carrefour is the latest in a series of retail agreements aimed at reaching more consumers globally.
Earlier this year, Dell concluded a similar deal with the world’s largest retailer, Wal-Mart, breaking the direct-sales model the computer maker had used for more than a decade.