Vimal ready to be born again

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Reliance Industries Ltd (RIL) will re-launch its fabrics brand Vimal with an entirely new look and logo around Deepawali. The company also plans to launch a range of ready-to-wear apparel for men. Exclusive 20-odd stores have been renovated, and under the Reliance Mart format of Reliance Retail vertical, plans are afoot to open 500 stores across the country in the next few years.

Vimal apparel will be available under three sub-brands, namely Vimal Red (will include popular pricing for a wide range of the menswear market), Vimal White (a premium and trendy range), and Vimal Black (the high-end brand). The last mentioned will retail only exclusive apparel, designed by Italy’s well-known fashion designer and president of the ‘Made in Italy’ committee, Maurizio Bonas. The company plans to offer premium customer shopping experiences and facilities, such as custom tailoring and styling, through the exclusive Vimal stores.

– Bangalore Bureau

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