Home Retail Vimal ready to be born again

    Vimal ready to be born again


    Ltd (RIL) will re-launch its fabrics brand with an entirely new look and logo around Deepawali. The company also plans to launch a range of ready-to-wear apparel for men. Exclusive 20-odd stores have been renovated, and under the format of vertical, plans are afoot to open 500 stores across the country in the next few years.

    RIL's Only Vimal gets US patent for DEO2 process technology
    DEO2 process innovation allows it to process wool, rayon, polyester, polyester/viscose, polyester/wool and other combination fabrics with anti-microbial coating

    Vimal apparel will be available under three sub-brands, namely Vimal Red (will include popular pricing for a wide range of the menswear market), Vimal White (a premium and trendy range), and Vimal Black (the high-end brand). The last mentioned will retail only exclusive apparel, designed by Italy’s well-known fashion designer and president of the ‘Made in Italy’ committee, Maurizio Bonas. The company plans to offer premium customer shopping experiences and facilities, such as custom tailoring and styling, through the exclusive Vimal stores.

    – Bangalore Bureau