Leading retailer Shoppers’ Stop will be soon rolling out its brand new offering, the HyperCity Argos catalogue, with the pilot project being launched in suburban Mumbai area of Thane.
“It will be a pilot for the suburban Mumbai market. It requires minimum two catalogue seasons as it takes us one year to establish the model and then begin the rollout,” said B. S. Nagesh, customer care associate, MD and CEO, Shoppers’ Stop.
Though declining to give details of the catalogue , he said “All I can say is that it will be a catalogue called HyperCity Argos, which will sell merchandise sourced from all over the world across multiple categories and will be one of the most convenient ways of shopping to be ever introduced in the Indian market.”
The HyperCity Argos catalogue is expected to match the prices of its existing brick-and-mortar retail format Hypercity, which currently has a single store in Mumbai.
After Thane, it is to be rolled out in Mulund, Vashi, Airoli and then Pune. The HyperCity Argos is expected to have display centres, online and call and collect counters that would cater to customers of a particular region. The company envisages a national rollout of HyperCity Argos in a few years.
Earlier this year, UK-based catalogue retailer Home Retail Group Plc signed an MoU with Shoppers Stop and HyperCity Retail to develop the company’s catalogue retailing format in India.