Home Retail Anil Ambani group to foray into mobile retail

    Anil Ambani group to foray into mobile retail


    As though facing opposition from small traders is not enough, ’s now has to face a battle against brother who has chalked out plans to go into what is described as .

    RIL bets big on 'omni-commerce' via Jio, Reliance Retail integration
    The company is set to create a differentiated ‘omni-commerce’ model for its retail business with the integration of advanced infrastructure built by its telecom venture Jio and physical retail presence.

    Under this scheme, the younger Ambani will offer estimated 35 million subscribers of the benefit of purchasing through mobiles 100,000 products ranging from fresh vegetables to groceries, readymade garments, toys and electronics, say media reports.

    These products could be delivered at the consumer’s home or be picked up from a delivery point. The group will leverage over 300,000 outlets in 10,000 towns in formats like Reliance World, Reliance World Express, , Reliance Insurance, Big Flicks, and Adlabs as the delivery points.

    An expert group has been formed and sources indicated that the group hopes to make it operational in the first quarter of 2008.

    The group has targeted a turnover of over Rs 4,000 crore (Rs 40 billion) from this venture in the first year itself.

    Reliance Communications is working on creating an easy menu on the phone (for both CDMA and GSM customers) and has already started initial testing.

    The company is eyeing over 10 million square feet of mobile screen space.
    The investment needed for such a format of retailing could be 80 per cent lower than a brick and mortar retailing model. As a result, net margins are expected to be much higher in such a model.

    The company has already started talks with suppliers to create a pan-Indian vendor base though the experience of mobi-retail may not be the same as going to a mall.