Home Retail Raymond will dig deeper into the womenswear market

    Raymond will dig deeper into the womenswear market


    After launching Park Avenue line for womenswear, have launched a line for women’s ready-to-wear through their brand as well. Woman offers five lines of clothes and accessories and includes an assortment of shirts, trousers, dresses, capris, t-shirts, skirts, jackets, denim jeans and some more product range. The five lines have been segregated into daywear, sporty casualwear, outdoorwear, business casualwear and eveningwear.

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    Raymond selected various clusters in Gujarat, Rajasthan and other places for procurement of the fabric

    From the estimated Rs 2,700 crore premium womenswear market, ColorPlus Woman is seeking to capture a significant share of the Rs 800 crore premium women’s western casualwear market, which is estimated to be growing at 20 per cent annually. To support the marketing and retail plans, a new advertising campaign will be launched with a ‘True to your nature’ theme.

    The brand will be retailed through the ColorPlus flagship stores, exclusive ColorPlus Woman Stores, MBOs and large-format stores across India.