Fashion apparel retail chain Globus, which recently unveiled a 150-store expansion plan, have announced Hindi film actor Kareena Kapoor as its brand ambassador.
On the occasion, Kareena Kapoor said, “I am delighted to be the face of Globus. I love the trendy, hip fashion from Globus. It is as good as anywhere in the world. I look forward to spreading this new language of fashion across the nation.”
Akshay Raheja, vice chairman, Globus, stated, “Kareena’s sense of style, charisma and attitude reflects the aspirations of millions of young Indians. She has experimented with a variety of roles and perfectly magnifies the versatility of looks at Globus.”
Vinay Nadkarni, CEO, Globus, informed that the company is looking at a pan-India presence across 70 cities over the next five years. This is expected to take the total number of stores to 150. Each store covers an average area of 12,000 square feet.
As a part of the strategy to be a leading fashion apparel brand, Globus has invested in a state-of-the-art design studio in Mumbai. Over 50 designers and product specialists forecast international fashion trends and create merchandise that is available under the brands Globus and F21.
Globus is a part of the Rajan Raheja group, which has interests in automotive and industrial batteries, cement, insurance and asset management, real estate, ceramic tiles, hotels, publishing, cable and retail. The company has 19 stores across Mumbai, Delhi/NCR, Chennai, Bangalore, Hyderabad, Lucknow, Kanpur, Varanasi, Ahmedabad, Indore, Raipur and Aurangabad.